VRmagic Joins Haag-Streit Group

Mannheim. VRmagic and the Swiss-based Haag-Streit Group signed an agreement on the acquisition of 77% of VRmagic Holding AG shares.

The acquisition follows a four-year long successful technology collaboration on the development of a simulator for slit lamp examinations, the Eyesi® Slit Lamp. VRmagic is proud to expand Haag-Streit’s product portfolio for ophthalmology in the key field of medical training. VRmagic’s competencies in virtual reality technology and digital imaging will contribute to Haag-Streit’s technology portfolio.

“The great teamwork and chemistry between the people in both companies was a driving force for this step.” says Markus Schill, CEO of VRmagic. “We are all extremely excited about the new perspectives this cooperation offers.”

About VRmagic: VRmagic was established in 2001 and is a pioneer for virtual and augmented reality technology in medical training. The solutions developed by VRmagic permit a realistic and dynamic simulation of examinations of and operations on the eye. With the Eyesi® product group, the company is the global market leader in training ophthalmologists and has particular expertise in developing camera systems for highly precise optical tracking. Since 2003, the development and production of cameras for industrial and scientific image processing is a second core activity of VRmagic. In 2019, VRmagic Holding AG and its subsidiaries generated sales of over EUR 10 million and had a workforce of around 65.

About Haag-Streit Group: Headquartered in Koeniz, Switzerland, the Haag-Streit Group consists of 16 production and sales companies based in Europe, America and Far East. About 900 employees are working in different branches of Ophthalmology, Pneumology, Microsurgery and Optics. The Haag-Streit Group owns Haag-Streit Diagnostics, leading provider of instruments and medical-practice equipment for ophthalmologists, optometrists and opticians. The Haag-Streit Group belongs to the Metall Zug Group.

About Metall Zug Group: Metall Zug is a group of industrial companies headquartered in Zug. The Group has around 5,000 employees and comprises six Business Units: Household Appliances, Infection Control, Life Science Solutions, Medical Devices (Haag-Streit Group), Wire Processing, and Technology Cluster & Infra. The holding company Metall Zug AG is listed in the Swiss Reporting Standard of SIX Swiss Exchange, Zurich (type B registered shares, securities number 3982108, ticker symbol METN).

You can find more information about the acquisition in the press release of Metall Zug.

Download high-resolution images:

Resident practicing on the Eyesi Slit Lamp
Eyesi® Slit Lamp, a virtual reality training simulator integrated in the original hardware of the slit lamp model BQ 900 from Haag-Streit Diagnostics (copyright VRmagic, photographer Rudolf Lachnith)
Haag-Streit VRmagic digital stereo microscope for Eyesi Surgical
Digital stereo microscope head with a large three-dimensional field of view on the Eyesi Surgical simulator; the digital microscope head was developed in cooperation with Haag-Streit Diagnostics (copyright VRmagic, photographer Rudolf Lachnith)

Visit Us Around the Globe

AAOpt 2023

American Academy of Optometry 2023
New Orleans, Louisiana, USA
Oct 11-14, 2023
Booth #Haag-Streit booth #1633
On exhibition: Eyesi Slit Lamp.

AAO 2023

American Academy of Ophthalmology 2023
San Francisco, CA, USA
Nov 03-06, 2023
Moscone Center
On exhibition: Eyesi Indirect, Eyesi Slit Lamp, Eyesi Surgical.