VRmagic to become Haag-Streit Simulation

Mannheim, Germany. VRmagic, manufacturer of virtual reality simulators for medical training, is pleased to announce the rebranding of its simulator branch to »Haag-Streit Simulation«.  VRmagic joined the Swiss-based Haag-Streit Group in 2020.  This entrepreneurial collaboration aims at realizing synergies in product development and marketing and further enhances this corporate partnership for customers and partners.

With the creation of Haag-Streit Simulation, the Haag-Streit Group aims to strengthen the corporate brand and expand the product portfolio for medical education and medical training in ophthalmology. Haag-Streit Academy, an educational platform introduced in 2019, becomes a stronger resource for eye care professionals with this collaboration. In addition to developing high-end virtual reality technology for diagnostic and surgical training, the former high-tech start-up has long lasting experience in developing teaching concepts and integrating simulators into medical educational programs.

Along with harmonizing the product branding, marketing activities will be synchronized. »Cooperations with the Haag-Streit Group network will allow us to offer more efficient customer service on the ground«, says Markus Schill, CEO of VRmagic.  Haag-Streit subsidiaries in the UK and USA have already begun to implement operational efficiencies designed to further enhance the customer experience.

Moving forward, VRmagic´s digital imaging division will complement the Haag-Streit Group’s technology and innovation expertise, maximizing this synergy for research and development.


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